Marketing Analytics: Data-Driven Techniques with Microsoft Excel, ISBN: 9781118373439
Marketing Analytics: Data-Driven Techniques with Microsoft Excel
  • By (author) Winston Wayne L.

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Brief Description

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.


Book Details
Publisher:
Wiley
Binding:
Paperback (720 pages)
Date of Pub.:
2014
Edition:
1st edition
Book Type:
Textbook
Language:
English
ISBN:
9781118373439
Dimensions:
-
Weights:
1,188.41g
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Marketing Analytics: Data-Driven Techniques with Microsoft Excel, ISBN: 9781118373439  
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