Alien Thinking: The Unconventional Path to Breakthrough Ideas, ISBN: 9781541750913
Alien Thinking: The Unconventional Path to Breakthrough Ideas
  • By (author) Bouquet Cyril

within 10 to 14 business days
HKD $226.00
Brief Description

How do people come up with truly original ideas? The answer is to think outside the box--way outside.

For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or "aliens," as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.

These five patterns-- Attention, Levitation, Imagination, Experimentation, and Navigation--lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.

Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.

Pricing Strategy (Internal Use - not appear to customer)
Supplier Pricing
Name Currency Price % Policy From To Currency Rate Price % Discounted
(ING) Ingram Content Group
(S17) 10 to 14 business days
USD $36.76 20%
Default Price Policy
(S17) 10 to 14 business days
1 9999 HKD x 9.0 $353.00 - $353.00

Book Details
Publisher:
Publicaffairs
Binding:
Paperback (304 pages)
Date of Pub.:
Mar 16, 2021
Edition:
-
Language:
English
ISBN:
9781541750913
Dimensions:
33 H x 236 L x 152 W
Weights:
500.00g

Review Quotes:

"A sharp critique of the conventional wisdom around innovation--with thought-provoking advice for how to do it better."-- Jake Knaap, inventor of the Design Sprint and New York Times-bestselling author


"Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process."-- Alex Osterwalder, author of the two-million copy bestseller Business Model Generation


""Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it."-- Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly


"Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book."-- Keith Sawyer, author of Zig Zag and Group Genius


"In today's fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs."-- Robert Rosenberg, retired CEO of Dunkin' Donuts and author of Around the Corner to Around the World


"I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation."-- Chris Johnson, executive vice president of Nestlé, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa


ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations."-- Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS


"A powerful formula for transforming businesses and shaking up industries."-- Michael Watkins, author of The First 90 Days


"The book is geared toward managers and professionals as well as anyone who wants strategies on how to summon original thinking and fast-track fresh ideas."-- TD Magazine


ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas."-- Bernard Roth, academic director of the Stanford d.school and author of The Achievement Habit

Cyril Bouquet is a Professor of Innovation and Strategy at IMD, where he orchestrates all kinds of innovation journeys for companies that seek to create the future.

Jean-Louis Barsoux is a Research Professor at IMD and has published extensively in Harvard Business Review and MIT Sloan Management Review. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail.

Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation. Michael has published nine books, more than thirty case studies, and appears frequently in the mainstream media.

Contact Us
Contact Person
Mr. Henry Chan
Email Address
henry.chan@elephants.com.hk
Phone No.
+852 2398-2191 Ext. No.: 35
Fax No.
+852 2391-7430
Office Hours
Mon to Fri: 9am to 6pm
Sat, Sun and Public Holidays: Closed
General Enquiry
Alien Thinking: The Unconventional Path to Breakthrough Ideas, ISBN: 9781541750913  
This site use cookies. By continuing to browse this site you are agreeing to our use of cookies.