Special Price for HKU students, please go to the assigned website.
If you are HKU students and do not know the assigned website, contact us.
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.
Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time.
Supplier | Pricing | ||||||||||
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Name | Currency | Price | % | Policy | From | To | Currency | Rate | Price | % | Discounted |
(ING) Ingram Content Group
(S17) 10 to 14 business days
|
USD | $36.76 | 20% |
Default Price Policy
(S17) 10 to 14 business days
|
1 | 9999 | HKD | x 9.0 | $353.00 | - | $353.00 |