(e-Book) STANDALONE MYLAB MARKETING With PEARSON ETEXT Student Access Code - Kotler Principles of Marketing 18/E Global Edition [No Print Book included], ISBN: 9781292341149
(e-Book) STANDALONE MYLAB MARKETING With PEARSON ETEXT Student Access Code - Kotler Principles of Marketing 18/E Global Edition [No Print Book included]
  • By (author) Gary Armstrong

within 3 to 4 business days
HKD $341.00
Remarks:

Special Price for HKU students, please go to the assigned website.
If you are HKU students and do not know the assigned website, contact us.

Brief Description

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time.

Pricing Strategy (Internal Use - not appear to customer)
Supplier Pricing
Name Currency Price % Policy From To Currency Rate Price % Discounted
(ING) Ingram Content Group
(S17) 10 to 14 business days
USD $36.76 20%
Default Price Policy
(S17) 10 to 14 business days
1 9999 HKD x 9.0 $353.00 - $353.00

Book Details
Publisher:
Pearson
Binding:
e-Book (Access Code)
Date of Pub.:
Jan 1, 2020
Edition:
18th edition
Language:
English
ISBN:
9781292341149
Dimensions:
-
Weights:
-
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(e-Book) STANDALONE MYLAB MARKETING With PEARSON ETEXT Student Access Code - Kotler Principles of Marketing 18/E Global Edition [No Print Book included], ISBN: 9781292341149  
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