This book will give you the secret to getting a competitive edge in business. With information about customer experiences being so easily shared, customer service is the new business currency. Customer word of mouth and reviews are more powerful than ever and can make or break your business. Savvy business owners realize that the experience is the product and seek to control and tailor every aspect of the customer experience that they can. This book shows you how to do that. Businesses looking to improve their positioning and increase their sales will find the practical strategies here invaluable.
