Telemarketing is different from telesales. The latter is about trying to open and close business over the phone. Telemarketing, on the other hand, is all about trying to create opportunities. It can be used for market research (polling the opinion of decision makers) or it can be used simply to collect accurate information to employ other marketing techniques (such as finding out the decision maker's name and e-mail address in order to target e-mail marketing).
This book will guide you through the ins and outs of overcoming your fear of telemarketing and cold calling, and help you to design your own professional sounding scripts.
It covers off how to respond to certain situations and especially how to deal with belligerent gatekeepers and provides you with several proven scripts and lines you can use or adapt for your own uses.
Anyone considering entering the telemarketing profession, or any sales people tasked with regular cold call prospecting to create their own leads and opportunities should get hold of a copy of this book.
