Peter Bachman has decades of experience in the food service industry, helping companies sell as successfully to restaurants as they do to retail outlets. Restaurants Also Serve Food is based on his experience working with executives in fmcg companies who have success in selling to retailers but struggle to replicate that success when they sell to restaurants and other operators in the foodservice sector.
While both retailers and restaurants buy food, only retailers sell food - restaurants also sell something else. In this book, Bachman unpacks the nature of this 'something else', why it is so fundamentally important and what it means for people who supply food and the myriad other products that foodservice operators buy and use every day.
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