Broadens the horizons of Chinese culture enthusiasts without expertise in animation, and helps to dismantle stereotypical perceptions of Chinese animated film culture as established in the discourses of Western animation studios.
Answers the rising need for conducting thorough studies of Chinese mass culture and mechanisms of soft power and indoctrination, and thus helps to understand the cultural identity and heritage of China, which is becoming a global superpower and an aspiring world economic leader.
Complements a niche existing in the general knowledge on Asian popular cultures.
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