Innovation and Export: The Joint Challenge of the Small Company, ISBN: 9781786306203
Innovation and Export: The Joint Challenge of the Small Company
  • By (author) Enjolras Manon

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Brief Description

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.


Book Details
Publisher:
Iste Ltd
Binding:
Hardcover
Date of Pub.:
Jan 19, 2022
Edition:
edition
Language:
-
ISBN:
9781786306203
Dimensions:
-
Weights:
449.06g
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